The purchasing of luxury goods: Motives, self-concept and locus of control of selected working women in Metro Manila

• Main Authors: Almeda, Adrienne Marie C., Khia, Charlene Ann C., Jacob, Sarah Lyn S.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Purchasing > Philippines; Women > Employment > Philippines; Consumption (Economics) > Philippines; Luxuries > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/9824
• Institution: De La Salle University

This categorized motives in the purchase of luxury goods of selected working women in Metro Manila. The self-concept and locus of control of the respondents were measured using the Revised Pasao Self-Concept Rating Scale and Rotter's Internal-External Scale. The relation of said concepts to each other was also presented. The demographic variables such as age, civil status, and estimated monthly income were also identified to reveal significant patterns. Semi-structured interviews were conducted on 25 working women to gather information regarding their motives on their purchase of luxury goods. The researchers adapted the five motives of Arnould, Price, and Zinkhan which are the power motive, achievement motive, affiliation motive, self-esteem motive and novelty/uniqueness motive. Results showed that power motive is the most dominant motive among the respondents. With the self-concept, most of the working women had a positive self-concept. And for the locus of control, most of the respondents had an internal locus of control. Furthermore, the results show that a positive self-concept goes hand in hand with an internal locus of control.