The effects of mass media and self-efficacy on career preference and attitude towards profession
The purpose of the study was to investigate the influence of mass media and occupational self-efficacy (covariate) to the career preference and attitude towards a profession of 160 freshman college students (80 males, 80 females) from De La Salle University. The study utilized quantitative-experimen...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10431 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The purpose of the study was to investigate the influence of mass media and occupational self-efficacy (covariate) to the career preference and attitude towards a profession of 160 freshman college students (80 males, 80 females) from De La Salle University. The study utilized quantitative-experimental method which determined significant effect between self-efficacy and career performance (F (1, 155) = 9.26, MSE = 1.76 p = 0.02). There was an interaction effect between the video watched by the adolescents (i.e. showing videos with high/low prestige), media portrayal of video (i.e. positive, negative), and participant's preference ratings for both high and low prestige occupations (F (1, 155) = 5.39, MSE = 1.76 p = 0.02). Lastly, there was a significant main effect between occupational prestige to the attitude and perception of the adolescents to the profession ( F(1, 155) = 4.02, MSE = 124.26, p = 0.05). Knowing that mass media has an influence on the career development of adolescents, individuals should be more careful on the shows that they view. |
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