The effects of mass media and self-efficacy on career preference and attitude towards profession

• Main Authors: Asban, Michelle Kim S., Medalla, Antonio Miguel D., Zapanta, Leonard Louie O.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Self-efficacy; Career development; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10431
• Institution: De La Salle University

The purpose of the study was to investigate the influence of mass media and occupational self-efficacy (covariate) to the career preference and attitude towards a profession of 160 freshman college students (80 males, 80 females) from De La Salle University. The study utilized quantitative-experimental method which determined significant effect between self-efficacy and career performance (F (1, 155) = 9.26, MSE = 1.76 p = 0.02). There was an interaction effect between the video watched by the adolescents (i.e. showing videos with high/low prestige), media portrayal of video (i.e. positive, negative), and participant's preference ratings for both high and low prestige occupations (F (1, 155) = 5.39, MSE = 1.76 p = 0.02). Lastly, there was a significant main effect between occupational prestige to the attitude and perception of the adolescents to the profession ( F(1, 155) = 4.02, MSE = 124.26, p = 0.05). Knowing that mass media has an influence on the career development of adolescents, individuals should be more careful on the shows that they view.