A public relations informational kit for love yourself
The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization who caters to the high-risk population of HIV/AIDS in the Philippines would build mutual understanding and equally beneficial relationships with their primary target audience. The proponents used qua...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10447 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization who caters to the high-risk population of HIV/AIDS in the Philippines would build mutual understanding and equally beneficial relationships with their primary target audience. The proponents used qualitative research methods in the communication audit process, which involved participant observation and in-depth interviews. The group has determined that a Public Relations Informational Kit is the most fitting answer to the organization's needs of relaying important information and messages to their target audience in a given time frame. The kit consists of two primers that are used in their quarterly HIV summits, one would cover the basic HIV/AIDS information while the other would focus on Love Yourself's identity and approach to the advocacy. An informational video is also included |
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