A public relations informational kit for love yourself

• Main Authors: Capistrano, Ageline Bea G., Edillor, Paulo Ceasar Y., Tanchanco, Nicolo Francis B.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: AIDS (Disease) > Moral and ethical aspects; HIV-positive persons > Social networks; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10447
• Institution: De La Salle University

The purpose of this study is to ensure that Love Yourself, a non-profit, non-government organization who caters to the high-risk population of HIV/AIDS in the Philippines would build mutual understanding and equally beneficial relationships with their primary target audience. The proponents used qualitative research methods in the communication audit process, which involved participant observation and in-depth interviews. The group has determined that a Public Relations Informational Kit is the most fitting answer to the organization's needs of relaying important information and messages to their target audience in a given time frame. The kit consists of two primers that are used in their quarterly HIV summits, one would cover the basic HIV/AIDS information while the other would focus on Love Yourself's identity and approach to the advocacy. An informational video is also included