Traditional and strategic philanthropy: The small and medium enterprise perspective

• المؤلفون الرئيسيون: Hu, Winoah Jan C., Lu, Asher John C., Tan, Ish Alica Denise G., Villamanca, Autin EJ D.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2014
• الموضوعات: Charity organization; Charity organization Humanitarianism; Social service; Business Administration, Management, and Operations
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/10595

The traditional philanthropy is defined as the result of the altruistic motives of business owners to help individuals or communities, whereas with strategic philanthropy, businesses strategically design their philanthropic activities by integrating such initiatives to their businesses to have a pos...