Traditional and strategic philanthropy: The small and medium enterprise perspective

• Main Authors: Hu, Winoah Jan C., Lu, Asher John C., Tan, Ish Alica Denise G., Villamanca, Autin EJ D.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Charity organization; Charity organization Humanitarianism; Social service; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10595
• Institution: De La Salle University

The traditional philanthropy is defined as the result of the altruistic motives of business owners to help individuals or communities, whereas with strategic philanthropy, businesses strategically design their philanthropic activities by integrating such initiatives to their businesses to have a pos...