The professed and practice instrumental and terminal values of female guest relations officer

• Main Authors: Sarte, Eufia, Sy, Arlene, Tan, Susanna
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Hotels > Personnel management; Consumer Behavior; Hospitalization; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10628
• Institution: De La Salle University

Thirty Guest Relations Officers (GRO) were asked to ranked the Rokeach Value Survey to assess their professed values. They were also asked to answer a self-constructed questionnaire whose contents were derived from the Rokeach value survey. The instrument is used to assess the practiced behavior ind...