Why buy genuine products if you can buy a copy?

This paper examines the relationship of personality traits in the consumption of counterfeit products. The Big-Five Theory which consists of Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism has not been used in previous researchers in measuring the willingness o...

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Bibliographic Details
Main Authors: Salvacion, Tomi Rose, Vargas, Marianne Raissa
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/10669
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Institution: De La Salle University
Language: English