Why buy genuine products if you can buy a copy?
This paper examines the relationship of personality traits in the consumption of counterfeit products. The Big-Five Theory which consists of Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism has not been used in previous researchers in measuring the willingness o...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10669 |
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| Institution: | De La Salle University |
| Language: | English |
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