To tweet or not to tweet: A mediation analysis of factocs that predict the use of social network sites

This study describes how attitude, emotions, sense of community and social identify of the young adults who engage in Twitter predict and affect their actual use of the said social networking site (SNS). A total of 262 respondents composed the entire sample. Multiple regression and Sobel test were u...

Full description

Saved in:
Bibliographic Details
Main Authors: Angeles, Mayko D.R., Manuel, Lheen C.
Format: text
Published: Animo Repository 2011
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/10790
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University