To tweet or not to tweet: A mediation analysis of factocs that predict the use of social network sites

• Main Authors: Angeles, Mayko D.R., Manuel, Lheen C.
• Format: text
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10790
• Institution: De La Salle University

This study describes how attitude, emotions, sense of community and social identify of the young adults who engage in Twitter predict and affect their actual use of the said social networking site (SNS). A total of 262 respondents composed the entire sample. Multiple regression and Sobel test were u...