The relationship between the five dimensions of service quality and customer satisfaction of Zest Airways Incorporated based on a survey conducted in Metro Manila Ticketing Offices

• Main Authors: Barona, Marjorie R., Batobato, Ralph Andrien R., Benedicto, Juan Carlos H., Camit, Daryl O.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Airlines > Customer services; Consumer satisfaction; Airlines > Reservation systems; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11077
• Institution: De La Salle University

It has been noted in the past that with competitors offering the same services and rates, the company with better perceived services will draw passengers towards them. For a highly competitive industry with a saturated market such as the aviation industry, it is important for firms to gain and retai...