Cake puffs

• Main Authors: De Guzman, Frances Maricar P., Santiago, Romenia Marie A., Vista, Christie Marie A.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Cake; Cake decorating; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11111
• Institution: De La Salle University

Leggora Enterprise was founded by three De La Salle University-Manila Interdisciplinary Business Studies students on May 2011 to establish a business which can create unique homemade desserts for Filipinos. It is committed to providing customers an incomparable array of delights in every bite. Its vision is to be the Philippines leading source of custom baked goods. The name of the product is Cake Puffs. This name is similar to the nature of the product, which is cake lollipops, and the idea of cream puffs. Instead of using forks to eat a cake, the team gives you a cake on a lollipop stick, which would be easier for everyone to enjoy. The cake is composed of different quality ingredients, which will complement each other and create the perfect cake lollipop. There are three key management personnel involved in this business: the General and Finance Manager, the Human Resource and Production Manager, and the Sales and Marketing Manager which will be led by Romenia Santiago, Christie Vista, and Frances De Guzman respectively. The product is primarily intended for people aged 14 to 25 years old ranging from high school students to college student who belong to the upper B to A classes of society and those who have a sweet tooth. The secondary target market are the middle to upper class men who loves desserts and are willing to try out a new product. They vary from children, young professionals and professionals. An initial capital of P 45,000 is needed in order for the business to start its operation and growth. This money will be distributed among the following expenses that will be used at the start of the operations: Office and Store Supplies (P3, 000) Pre-Opening Advertising (P20, 000) and Other costs like Opening Inventory (P23,731.40). The business venture is in the start-up stage wherein the team is still in the process of experimenting on the final products that will be sold to the market.