An empirical study on the bottom of the pyramid entrepreneurs in the Philippines

• Main Authors: Gomez, Jefferson O., Que, Mark Steven K., Surbano, Elaine Mariel Q., Tan, Frances Cassie T.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Social entrepreneurship; Multilevel marketing; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11116
• Institution: De La Salle University

Looking at todays trend of entrepreneurs, it can be discerned that most of them come from the upper portion of the social pyramid. Hearing successful stories from the elite is common, but having people in the bottom of the pyramid become successful in entrepreneurship can definitely instigate intere...