Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum

Renowned bodies of research such as Thaler's endowment effect have spurred a new branch of research involving distortions between the theoretical equality of WTP-WTA valuations. These studies have focused on a myriad of external triggers which exert influence over rational consumer behavior as...

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Main Authors: Cheng, Mark Jaychell U., Nuqui,, Bonvin G., Ong, James L., Soliven, Anthony U.
Format: text
Language:English
Published: Animo Repository 2011
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11319
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-11964
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-119642021-10-04T09:00:29Z Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum Cheng, Mark Jaychell U. Nuqui,, Bonvin G. Ong, James L. Soliven, Anthony U. Renowned bodies of research such as Thaler's endowment effect have spurred a new branch of research involving distortions between the theoretical equality of WTP-WTA valuations. These studies have focused on a myriad of external triggers which exert influence over rational consumer behavior as defined in microeconomics. Another school of thought, particularly those of behavioral economists such as Kahneman, argue that such deviations from WTP-WTA equality are more of a function of inherent human valuation lapses than external triggers. After having conducted a series of experiments involving college undergraduate students, we used tests of equality to validate a behavioral facet of the classic WTP-WTA argument. Results show that only the particular combinations of ES-WTP, RS-WTA can produce the disparity between WTP-WTA data. Other combinations have proven to be statistically insignificant. 2011-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/11319 Bachelor's Theses English Animo Repository Willingness to pay Consumer behavior Consumers--Attitudes Economics
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Willingness to pay
Consumer behavior
Consumers--Attitudes
Economics
spellingShingle Willingness to pay
Consumer behavior
Consumers--Attitudes
Economics
Cheng, Mark Jaychell U.
Nuqui,, Bonvin G.
Ong, James L.
Soliven, Anthony U.
Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
description Renowned bodies of research such as Thaler's endowment effect have spurred a new branch of research involving distortions between the theoretical equality of WTP-WTA valuations. These studies have focused on a myriad of external triggers which exert influence over rational consumer behavior as defined in microeconomics. Another school of thought, particularly those of behavioral economists such as Kahneman, argue that such deviations from WTP-WTA equality are more of a function of inherent human valuation lapses than external triggers. After having conducted a series of experiments involving college undergraduate students, we used tests of equality to validate a behavioral facet of the classic WTP-WTA argument. Results show that only the particular combinations of ES-WTP, RS-WTA can produce the disparity between WTP-WTA data. Other combinations have proven to be statistically insignificant.
format text
author Cheng, Mark Jaychell U.
Nuqui,, Bonvin G.
Ong, James L.
Soliven, Anthony U.
author_facet Cheng, Mark Jaychell U.
Nuqui,, Bonvin G.
Ong, James L.
Soliven, Anthony U.
author_sort Cheng, Mark Jaychell U.
title Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
title_short Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
title_full Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
title_fullStr Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
title_full_unstemmed Dr. Jekyll and Mr. Hyde: exploring the roles of the two selves in the WTP-WTA conundrum
title_sort dr. jekyll and mr. hyde: exploring the roles of the two selves in the wtp-wta conundrum
publisher Animo Repository
publishDate 2011
url https://animorepository.dlsu.edu.ph/etd_bachelors/11319
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