A marketing plan for Sunrise Buckets: A brand of Sunrise Buckets Food Company, Inc.

• Main Authors: Ampil, Marie Celine Michelle F., Nicolas, Jorge Miguel G., Tuason, Maria Angela T., Villanueva, Beatrice Rei T.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Sunrise Buckets Food Company, Inc.; Restaurants > Marketing; Food service > Marketing.; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11399
• Institution: De La Salle University

Sunrise Buckets is a fast casual dining restaurant created by two sisters who had a passion for food and travelling. These chef-owners wanted to share their experiences and decided to put up a restaurant offering a wide variety of food and relaxing ambiance. They got the inspiration for their menu selection and interior design of their restaurant from what they saw and experienced in their travels abroad. It is now known as a Buffalo chicken wing haven, serving customers with over 20 unique and authentic flavors. Sunrise Buckets was established in 2010 with their first branch located in Madison Square, Greenhills, San Juan. After 2 years, a second store was opened at The Grove by Rockwell, C5, Pasig City. Sunrise Buckets primary target market consists of professionals between the ages of 22-35 who are from the socioeconomic class B. Its secondary target market comprises of individuals from 16-21 years old which are mostly students. These individuals, like the primary target market, also come from socioeconomic class B. The two main goals of this study are (1) to be able to cater to the different tastes of the Filipinos through its numerous sauces or flavors and (2) to be the leading fast casual restaurant for Buffalo wings. For this marketing plan, certain strategies and programs were created to achieve the objectives that we have based on the findings. One of the main programs in this plan is the expansion program of Sunrise Buckets. This is to cater to more consumers from different locations in Metro Manila. Different tools and measurements will be used to evaluate the effectiveness of the marketing plan.