An organizational identity manual for the Philippine College of Optometrists

The current organizational signature of the Philippine College of Optometrists (PCO) does not clearly reflect what the organization is in terms of its industry (eye care) and the image that it wants to project (optometry-related, scientific, and professional). Aside from this, the organization did n...

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Main Authors: Guevara, Maria Isabella T., Marquez, Eileen Gail G.
Format: text
Language:English
Published: Animo Repository 2007
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11453
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-12098
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-120982021-09-22T14:29:42Z An organizational identity manual for the Philippine College of Optometrists Guevara, Maria Isabella T. Marquez, Eileen Gail G. The current organizational signature of the Philippine College of Optometrists (PCO) does not clearly reflect what the organization is in terms of its industry (eye care) and the image that it wants to project (optometry-related, scientific, and professional). Aside from this, the organization did not have any standard guidelines on how to correctly apply the organizational signature on its various print materials. Hence, the organization did not have a consistent visual identity, which is an important factor that will help both their internal and external stakeholders to recognize, remember and distinguish the organization from other optometry-related groups. Thus, a new organizational signature and a corresponding organizational identity manual are needed to ensure that the design of the print materials remains uniform. The thesis is an organizational identity manual that presents the new organizational signature and contains specific guidelines on its correct usage and application on different print materials. The new organizational signature is composed of an eye symbol with an atom positioned inside the upper right corner of the eyeball and a logtype bearing the full name of the organization. The eye represents the optometric aspect of the organization, while the atom symbolizes the scientific aspect of the organization and how it looks up toward progress. The proposed organizational signature was designed to clearly project the image that the Philippine College of Optometrists wants its stakeholders to perceive, which is the authority of optometry in the Philippines. 2007-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/11453 Bachelor's Theses English Animo Repository Communication
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Communication
spellingShingle Communication
Guevara, Maria Isabella T.
Marquez, Eileen Gail G.
An organizational identity manual for the Philippine College of Optometrists
description The current organizational signature of the Philippine College of Optometrists (PCO) does not clearly reflect what the organization is in terms of its industry (eye care) and the image that it wants to project (optometry-related, scientific, and professional). Aside from this, the organization did not have any standard guidelines on how to correctly apply the organizational signature on its various print materials. Hence, the organization did not have a consistent visual identity, which is an important factor that will help both their internal and external stakeholders to recognize, remember and distinguish the organization from other optometry-related groups. Thus, a new organizational signature and a corresponding organizational identity manual are needed to ensure that the design of the print materials remains uniform. The thesis is an organizational identity manual that presents the new organizational signature and contains specific guidelines on its correct usage and application on different print materials. The new organizational signature is composed of an eye symbol with an atom positioned inside the upper right corner of the eyeball and a logtype bearing the full name of the organization. The eye represents the optometric aspect of the organization, while the atom symbolizes the scientific aspect of the organization and how it looks up toward progress. The proposed organizational signature was designed to clearly project the image that the Philippine College of Optometrists wants its stakeholders to perceive, which is the authority of optometry in the Philippines.
format text
author Guevara, Maria Isabella T.
Marquez, Eileen Gail G.
author_facet Guevara, Maria Isabella T.
Marquez, Eileen Gail G.
author_sort Guevara, Maria Isabella T.
title An organizational identity manual for the Philippine College of Optometrists
title_short An organizational identity manual for the Philippine College of Optometrists
title_full An organizational identity manual for the Philippine College of Optometrists
title_fullStr An organizational identity manual for the Philippine College of Optometrists
title_full_unstemmed An organizational identity manual for the Philippine College of Optometrists
title_sort organizational identity manual for the philippine college of optometrists
publisher Animo Repository
publishDate 2007
url https://animorepository.dlsu.edu.ph/etd_bachelors/11453
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