An organizational identity communication manual for fit N trim fitness center

An organizational identity communication manual for fit N trim fitness center

This study examined how Fit N Trim Fitness Center (Fit N Trim) communicates its organizational identity (OI) to members with reference to its goal of conveying a professional and home-like OI. The researchers utilized a qualitative design by employing semi-structured interviews with coaches, focus g...

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Bibliographic Details
Main Authors: Benignos, Angela Faye A., Bustamante, Ram Ezekiel V., Dela Cruz, Stephanie Gayle H.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Organizational sociology
Physical fitness centers
Fit N Trim Fitness Center
Organizational Communication
Online Access:https://animorepository.dlsu.edu.ph/etdb_comm/58
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1083/viewcontent/2023_Benignos_Bustamante_DelaCruz_An_Organizational_Identity_Communication_Full_text.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_comm/58
https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1083/viewcontent/2023_Benignos_Bustamante_DelaCruz_An_Organizational_Identity_Communication_Full_text.pdf

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