An organizational identity communication manual for fit N trim fitness center

• Main Authors: Benignos, Angela Faye A., Bustamante, Ram Ezekiel V., Dela Cruz, Stephanie Gayle H.
• Format: text
• Language: English
• Published: Animo Repository 2023
• Subjects: Organizational sociology; Physical fitness centers; Fit N Trim Fitness Center; Organizational Communication
• Online Access: https://animorepository.dlsu.edu.ph/etdb_comm/58; https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1083/viewcontent/2023_Benignos_Bustamante_DelaCruz_An_Organizational_Identity_Communication_Full_text.pdf
• Institution: De La Salle University

This study examined how Fit N Trim Fitness Center (Fit N Trim) communicates its organizational identity (OI) to members with reference to its goal of conveying a professional and home-like OI. The researchers utilized a qualitative design by employing semi-structured interviews with coaches, focus g...