An organizational identity communication manual for fit N trim fitness center
This study examined how Fit N Trim Fitness Center (Fit N Trim) communicates its organizational identity (OI) to members with reference to its goal of conveying a professional and home-like OI. The researchers utilized a qualitative design by employing semi-structured interviews with coaches, focus g...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_comm/58 https://animorepository.dlsu.edu.ph/context/etdb_comm/article/1083/viewcontent/2023_Benignos_Bustamante_DelaCruz_An_Organizational_Identity_Communication_Full_text.pdf |
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| Institution: | De La Salle University |
| Language: | English |