A public communication campaign plan for the Eyebank Foundation of the Philippines

• Main Authors: Darantinao, Criselle T., Partido, Maria Karina L., Tee, Ethelynda M.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Eyebank Foundation of the Philippines; Eye banks; Cornea > Transplantation; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11482
• Institution: De La Salle University

The Eye bank Foundation of the Philippines (EBEP) has difficulty meeting demands for corneal eye tissues since it is mostly the classes A and B who pledge. EBEP needs to tap into the lower classes, classes C, D, and E as they constitute a big number in the country's population. There is no specific strategy intended for the lower classes to inform them of the organization's cause, thus the message regarding pledging eye tissues is not received. The proponents have prepared a public communication campaign plan to condition the mind of living potential donors to pledge their eye tissues before they die. The target audience's attitude towards eye donation and pledging were identified through a survey conducted. After which, a series of activities were planned and campaign materials were designed to assist in information dissemination. All these are targeted towards a more effective and efficient eye banking for the client organization.