A public communication campaign plan for the Eyebank Foundation of the Philippines

• Main Authors: Darantinao, Criselle T., Partido, Maria Karina L., Tee, Ethelynda M.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Subjects: Eyebank Foundation of the Philippines; Eye banks; Cornea > Transplantation; Communication
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11482
• Institution: De La Salle University

The Eye bank Foundation of the Philippines (EBEP) has difficulty meeting demands for corneal eye tissues since it is mostly the classes A and B who pledge. EBEP needs to tap into the lower classes, classes C, D, and E as they constitute a big number in the country's population. There is no spec...