A marketing plan for Pump Juice Bars

• Main Authors: Chua, Bettina Mariz B., Cruz, Elpidio G., III, Cruz, Hans Johann E., Tolentino, Nazer Joseph O.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Food industry and trade > Marketing; Beverage industry > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11509
• Institution: De La Salle University

The health and wellness food and beverage industry in the Philippines had significant growth on recent years in both established and emerging markets. This is a result of the rising awareness of consumers to good nutrition. This triggered the rise of different health and wellness businesses and prod...