MaInMan: A Marketing Information Management System for Gentle Star Trading Corporation

• Main Author: Durana, Ralf Tomi D.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Management information systems; Marketing > Management; Information storage and retrieval systems > Marketing > Management.; Computer Sciences
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11541
• Institution: De La Salle University

The market keeps on changing and it is becoming a problem for some companies to cope with certain changes. It aims to provide relevant information that will help decision makers formulate a better marketing mix specifically in the area of pricing and product. The study has been raised several times in order to come up with a better solution through developing the system for the chosen domain. Inputs from different marketing experts further improved the validity, and reliability of the data produced by the system. The group has conducted several user acceptance testing (UAT) from the domain and the marketing experts in order to improve the development, functionality, and usability of the system. The main focus of the system is the use of forecasting and transpiring the forecast data into either the simulation for price sensitivity or for sales sensitivity tool. Formulas that were used in the process were advised by the different marketing experts in order to improve the reliability of the outputs. This is greatly achieved in an agile approach wherein there is continuous data gathering, analysis, creation of prototypes, testing of the experts and domain, and refinement. With the use of the information that is produced by the study and the developed system the marketing users will be able to come up with a better marketing mix for their product and price.