MaInMan: A Marketing Information Management System for Gentle Star Trading Corporation

• Main Author: Durana, Ralf Tomi D.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Subjects: Management information systems; Marketing > Management; Information storage and retrieval systems > Marketing > Management.; Computer Sciences
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11541
• Institution: De La Salle University

The market keeps on changing and it is becoming a problem for some companies to cope with certain changes. It aims to provide relevant information that will help decision makers formulate a better marketing mix specifically in the area of pricing and product. The study has been raised several times...