In-app advertisements through social networking with augmented reality

• Main Authors: Castro, Jon Dane S., Cruz, Lawrence Kerr G., Pabillore, Jonathan A., Pleyto, Randolph Stephen G.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11758
• Institution: De La Salle University

Advertisements and companies go way back. A business model is never complete without advertisements, as companies know how effective ads are in propagating their message. And now a new environment has emerged: Augmented Reality. Advertisers could now utilize this nascent technology to deliver their ads. But prior to this thesis, ads have been only limited to plain banner ads, as in the case of AdMob and MobiAd, or in the case of Augmented Reality systems, advertisements are present but only specific locations. Bu the problem with advertising before has been that billboards are very plain they require interaction. By combining reality and the virtual world, this thesis has brought the concept of real life billboards and renders them virtual: virtual billboards. Companies could now incorporate this new advertising medium, that, is through interaction billboards. It requires accurate positioning and orientation not being employed in most Augmented Reality systems.