In-app advertisements through social networking with augmented reality

• Main Authors: Castro, Jon Dane S., Cruz, Lawrence Kerr G., Pabillore, Jonathan A., Pleyto, Randolph Stephen G.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11758
• Institution: De La Salle University

Advertisements and companies go way back. A business model is never complete without advertisements, as companies know how effective ads are in propagating their message. And now a new environment has emerged: Augmented Reality. Advertisers could now utilize this nascent technology to deliver their...