A Marketing plan for Milo Choco Rice: A Nestle Philippines Brand
As current market leader in the saturated Malt-Based Powdered Drinks segment with an undisputable 89% market share, MILO sought ways to expand its consumer base for long term profitability. Observing the exponential growth of the Cereal Beverages Category in recent years, MILO developed its own cere...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11818 |
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| Institution: | De La Salle University |
| Language: | English |