Level of customer satisfaction of selected milk tea drinkers at De La Salle University Vis-Ã -vis the marketing mix
As the researchers studied marketing strategies, the group decided to use the Marketing Mix (4Ps) conceptualized by McCarthy (1960). The marketing mix (4Ps) is one of the basic models used in marketing to assess and develop a marketing strategy for businesses. The group wanted to focus the research...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11827 |
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| Institution: | De La Salle University |
| Language: | English |