Level of customer satisfaction of selected milk tea drinkers at De La Salle University Vis-Ã -vis the marketing mix

• Main Authors: Beltran, Mikhel Jullian B., Quebral, Michael Bien Brandon A., Regis, Juan Fidel C., Tiu, Clarence Marc
• Format: text
• Language: English
• Published: Animo Repository 2012
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11827
• Institution: De La Salle University

As the researchers studied marketing strategies, the group decided to use the Marketing Mix (4Ps) conceptualized by McCarthy (1960). The marketing mix (4Ps) is one of the basic models used in marketing to assess and develop a marketing strategy for businesses. The group wanted to focus the research...