Frugal innovation: A case study on the partnerships of Ensogo Philippines and selected small and medium enterprises

Ensogo Philippines is a group buying site that partners with several businesses. Currently, they partner with big companies, and only a few Small and Medium Enterprises. The group buying nature allows them to adapt frugal innovation, which is about lowering costs for products and services without sa...

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Bibliographic Details
Main Authors: Kingsu, Jonathan Y., Manila, Marla Aina F., Marasigan, Leah M., Semaña, Ciara Michel D.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11963
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Institution: De La Salle University
Language: English
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