Frugal innovation: A case study on the partnerships of Ensogo Philippines and selected small and medium enterprises
Ensogo Philippines is a group buying site that partners with several businesses. Currently, they partner with big companies, and only a few Small and Medium Enterprises. The group buying nature allows them to adapt frugal innovation, which is about lowering costs for products and services without sa...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11963 |
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| Institution: | De La Salle University |
| Language: | English |