San Miguel Foods, Inc.: Competitor intelligence system (SMFI-CIS)

• Main Authors: Aguilar, Rhea P., Geronimo, Kiomi Anne C., Isaac, Monica Dawn J., Lao, Maricel Remedios M.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Computer Sciences
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/12186
• Institution: De La Salle University

In every business there is competition. Strategic plans are needed in order to survive if not to be on top. Knowing the competitors and their strengths and weakness is a strategy. Being organized and being able to fully utilize a company's resources is another. Competitor Intelligence System (CIS) is a combination of both. The system is specifically requested by the planning department of San Miguel Foods, Inc. (SMFI0, to assist in the compilation and generation of reports on competitor information. This purposefully aims to aid in creating strategic plans in order for SMFI to gain advantage in the poultry industry. The CIS is composed by two modules. The proponents are placed in charge of studying the existing system, programming the industry profile module and of creating a systems analysis and design documentation of the industry surveillance module. The industry profile module stores and maintains a database containing information about all competitor resources in its full utilization. Once integrated with the second module it becomes an executive information system that gathers competitor information nationwide through its networking capabilities. The vision of this project is the full development of the system and its nationwide implementation. With this, SMFI is ready as ever to complete head-on in the poultry industry.