Jest: JLJ Company, Inc.: A feasibility study

• Main Authors: Bicol, Summer, Chan, Jasmin, Chunpeng, Toni Teefanie, Mendoza, Steve, Seno, Elaine, Tan, Tranquilino
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Oral hygiene products industry- -Philippines; Teeth > Care and hygiene; Dental hygiene; JLJ Company, Inc; Accounting
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14028
• Institution: De La Salle University

The result of the survey conducted revealed that its target consumers would accept Jesto. About 76% of the total respondents said that they are willing to buy the product if and when it is offered and released in the market. This indicates that consumers perceive Jesto as a quality, handy toothbrush on the go that suits the lifestyle of today's generation. As a company that specializes in providing convenience and optimal efficacy in hygiene products, JLJ Company, Inc. Initially launches Jesto, an innovative toothbrush that offers convenience and handiness for people who eat lunch outside their homes. This product is initially directed towards consumers and living in a fast-paced lifestyle in the cities of Metro Manila."