Jest: JLJ Company, Inc.: A feasibility study

• Main Authors: Bicol, Summer, Chan, Jasmin, Chunpeng, Toni Teefanie, Mendoza, Steve, Seno, Elaine, Tan, Tranquilino
• Format: text
• Language: English
• Published: Animo Repository 1998
• Subjects: Oral hygiene products industry- -Philippines; Teeth > Care and hygiene; Dental hygiene; JLJ Company, Inc; Accounting
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14028
• Institution: De La Salle University

The result of the survey conducted revealed that its target consumers would accept Jesto. About 76% of the total respondents said that they are willing to buy the product if and when it is offered and released in the market. This indicates that consumers perceive Jesto as a quality, handy toothbrush...