Self-interested exchange fiction & the indigenous psychology of loob as an explanation to altruistic donation behavior: An economic approach
Holmes, Miller and Lerner (2001) have conducted a field experiment with the use of two field studies, which verified the hypothesis that people are more willing to help a charitable organization when the donation is considered as an economic transaction rather than a charitable act or appeal. The pa...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2006
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/14361 |
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| Institution: | De La Salle University |
| Language: | English |