Factors that influence leading Philippine-based, home grown, quick service restaurants to enter the global market

• Main Authors: Abalos, Cheenereth Eve F., Deleon, Jade Belinda C., Delos Santos, Jerome M., Manicad, Maria Carmela S., Sy, Karlene T.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Fast food restaurants; International business enterprises > Management; Competition, International
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14515
• Institution: De La Salle University

The research study was done to distinguish the factors that influence leading Philippine-based, homegrown quick service restaurants (QSRs) to enter the global market. The objectives of this study were (1) to determine if the internal and/or external factors influence QSRs to enter the global market, (2) to know how these factors contribute to global entry decision-making and (3) how these factors affect global business performance of QSRs. This research is an exploratory case study focusing on the leading Philippine-based, homegrown quick service restaurant (QSR) namely: Company A, Company B, and Company C. The selection of the participating companies was based on the list of top twenty hotels and restaurants published in 2008 by Securities and Exchange Commission (SEC). The major findings of this research study include: all the internal factors, except international experience and all the external factors, except service and product differentiation influenced the leading, Philippine based, home grown QSRs to enter global market. Furthermore, these companies applied product standardization, uniform market programme, integrated competitive moves, coordination of value-adding activities and concentration of value-adding activities, as their strategies. This study caters most especially the local companies who are interested in penetrating the global market, but is not aware of the factors that should be taken into consideration when deciding whether or not to enter the global market.