Identifying the level of importance of the factors influencing the decision to book hotels online

• Main Authors: Arejola, Michael Jeffrey M., Florogo, Aivee E., Jalbuena, Louis Noel Vincent R., Koo, Kathryn Anne Camille Y.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14772
• Institution: De La Salle University

The realization of the game-changing effects and advantages of buying and selling through the Internet has actually been in existence for almost 40 years. Such use of electronically conducting business gave birth to the term e-commerce (Bill, n.d.). Hotels have realized such game-changing effects, a...