Mathematical methods of scheduling television network program

• المؤلفون الرئيسيون: Verceles, Leila B., Lanuza, Jacinto S.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 1982
• الموضوعات: Games, theory of; Television broadcasting > programming
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/15112

This paper introduces quantitative methods for scheduling TV network programs. Specifically, it gives illustrations of the application of game theory and integer programming to the analysis of marketing strategies. The pay-offs in the game theory and constants in the integer programming suggest the...