On game theory: Applications on Brown's algorithm to TV program scheduling and product marketing
It is important for TV programmers to schedule highly rated TV programs to capture a large percentage of audience and to attract prospective advertisers. TV ratings act as an estimate of viewers who get to watch the advertisement and as such, advertisers buy TV time from highly rated TV shows. Since...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1983
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/15124 |
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| Institution: | De La Salle University |
| Language: | English |