On game theory: Applications on Brown's algorithm to TV program scheduling and product marketing
It is important for TV programmers to schedule highly rated TV programs to capture a large percentage of audience and to attract prospective advertisers. TV ratings act as an estimate of viewers who get to watch the advertisement and as such, advertisers buy TV time from highly rated TV shows. Since...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1983
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/15124 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |
| Summary: | It is important for TV programmers to schedule highly rated TV programs to capture a large percentage of audience and to attract prospective advertisers. TV ratings act as an estimate of viewers who get to watch the advertisement and as such, advertisers buy TV time from highly rated TV shows. Since every TV network would want to get a higher rating for their TV programs and as much viewership as possible, competition arises among TV networks. The same situation is true for product brands, where each would want to get a higher market share than the others.In this paper, the game theory is applied to the competitive situations to TV program schedulings and product marketing. In particular, the solution method by Brown's algorithm is used to provide a practical way of determining a strategy which each player may resort to maximize his gain or minimize his loss. There is an accompanying computer program to handle the computations. |
|---|