A Proposed advertising plan for Penshoppe
Penshoppe has grown by leaps and bounds since its opening in March 1986 in Cebu. Penshoppe is also the only brand of clothing from Southern Philippines to gain nation-wide acceptance. This is easily exemplified with its number one position with regards to sales and top of mind recall as compared to...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1996
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/16739 |
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| Institution: | De La Salle University |
| Language: | English |