A Marketing research plan on the consumer preference for B.U.M. equipment

• Main Authors: Asperilla, Carla A., De Leon, Jose Luis, Hugo, Pamela R., Mendoza, Silvera C., Paras, Michael Anthony A.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16766
• Institution: De La Salle University

The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research. The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the re...