A Marketing research plan on the consumer preference for B.U.M. equipment

The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research. The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the re...

Full description

Saved in:
Bibliographic Details
Main Authors: Asperilla, Carla A., De Leon, Jose Luis, Hugo, Pamela R., Mendoza, Silvera C., Paras, Michael Anthony A.
Format: text
Language:English
Published: Animo Repository 1997
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16766
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-17279
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-172792021-12-13T02:11:21Z A Marketing research plan on the consumer preference for B.U.M. equipment Asperilla, Carla A. De Leon, Jose Luis Hugo, Pamela R. Mendoza, Silvera C. Paras, Michael Anthony A. The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research. The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the respondents of the study have already purchased the brand. Through the survey conducted by the group, the buying patterns of these customers were determined. Other information were also noted by the members especially those dealing with the brand itself particularly the customers' preference for B.U.M. The findings obtained by the group showed that there is consumer preference for B.U.M. Equipment USA. Moreover, the members found out that there is also high willingness among the respondents to purchase the brand again. From these results, the proponents of the group have made recommendations for the areas that need attention and those that can still be improved. 1997-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16766 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research. The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the respondents of the study have already purchased the brand. Through the survey conducted by the group, the buying patterns of these customers were determined. Other information were also noted by the members especially those dealing with the brand itself particularly the customers' preference for B.U.M. The findings obtained by the group showed that there is consumer preference for B.U.M. Equipment USA. Moreover, the members found out that there is also high willingness among the respondents to purchase the brand again. From these results, the proponents of the group have made recommendations for the areas that need attention and those that can still be improved.
format text
author Asperilla, Carla A.
De Leon, Jose Luis
Hugo, Pamela R.
Mendoza, Silvera C.
Paras, Michael Anthony A.
spellingShingle Asperilla, Carla A.
De Leon, Jose Luis
Hugo, Pamela R.
Mendoza, Silvera C.
Paras, Michael Anthony A.
A Marketing research plan on the consumer preference for B.U.M. equipment
author_facet Asperilla, Carla A.
De Leon, Jose Luis
Hugo, Pamela R.
Mendoza, Silvera C.
Paras, Michael Anthony A.
author_sort Asperilla, Carla A.
title A Marketing research plan on the consumer preference for B.U.M. equipment
title_short A Marketing research plan on the consumer preference for B.U.M. equipment
title_full A Marketing research plan on the consumer preference for B.U.M. equipment
title_fullStr A Marketing research plan on the consumer preference for B.U.M. equipment
title_full_unstemmed A Marketing research plan on the consumer preference for B.U.M. equipment
title_sort marketing research plan on the consumer preference for b.u.m. equipment
publisher Animo Repository
publishDate 1997
url https://animorepository.dlsu.edu.ph/etd_bachelors/16766
_version_ 1772835084023365632