A Marketing research plan on the consumer preference for B.U.M. equipment

• Main Authors: Asperilla, Carla A., De Leon, Jose Luis, Hugo, Pamela R., Mendoza, Silvera C., Paras, Michael Anthony A.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16766
• Institution: De La Salle University

The study dealt with the consumer preference for B.U.M. Equipment USA. For the purpose of this study, the store outlet of the brand in Glorietta was considered as the focus of the research. The research done was of a descriptive type. The group considered the served market of B.U.M., meaning, the respondents of the study have already purchased the brand. Through the survey conducted by the group, the buying patterns of these customers were determined. Other information were also noted by the members especially those dealing with the brand itself particularly the customers' preference for B.U.M. The findings obtained by the group showed that there is consumer preference for B.U.M. Equipment USA. Moreover, the members found out that there is also high willingness among the respondents to purchase the brand again. From these results, the proponents of the group have made recommendations for the areas that need attention and those that can still be improved.