A Comparative marketing research study of the automotive showrooms in the Otis area

A Comparative marketing research study of the automotive showrooms in the Otis area

Among the rest of the automotive showroom in the Otis area, Union Motor Corporation, an authorized distributor of Mitsubishi automotive products and services, is in a war. A battle among automotive showrooms. And this paper is a factual analysis of this battle. The findings show that UMC has topped...

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Main Authors: Acal, Redan, Chan, Henry, Dui, Rayan, Que, Eduardo A., Zafra, Adrian Mata
Format: text
Language:English
Published: Animo Repository 1997
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16774
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_bachelors-17287
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spelling oai:animorepository.dlsu.edu.ph:etd_bachelors-172872021-12-13T06:14:59Z A Comparative marketing research study of the automotive showrooms in the Otis area Acal, Redan Chan, Henry Dui, Rayan Que, Eduardo A. Zafra, Adrian Mata Among the rest of the automotive showroom in the Otis area, Union Motor Corporation, an authorized distributor of Mitsubishi automotive products and services, is in a war. A battle among automotive showrooms. And this paper is a factual analysis of this battle. The findings show that UMC has topped in the physical aspects of the showroom. However, its sales people lack technical the know-how in their products. Honda, Nissan and Toyota proved themselves to be role models for automotive showrooms, as far as personnel are concerned. And with this, UMC must come up with new strategies on improving their showroom personnel's customer relations. This paper aims to provide facts, analysis and recommendations for UMC. 1997-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/16774 Bachelor's Theses English Animo Repository
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
description Among the rest of the automotive showroom in the Otis area, Union Motor Corporation, an authorized distributor of Mitsubishi automotive products and services, is in a war. A battle among automotive showrooms. And this paper is a factual analysis of this battle. The findings show that UMC has topped in the physical aspects of the showroom. However, its sales people lack technical the know-how in their products. Honda, Nissan and Toyota proved themselves to be role models for automotive showrooms, as far as personnel are concerned. And with this, UMC must come up with new strategies on improving their showroom personnel's customer relations. This paper aims to provide facts, analysis and recommendations for UMC.
format text
author Acal, Redan
Chan, Henry
Dui, Rayan
Que, Eduardo A.
Zafra, Adrian Mata
spellingShingle Acal, Redan
Chan, Henry
Dui, Rayan
Que, Eduardo A.
Zafra, Adrian Mata
A Comparative marketing research study of the automotive showrooms in the Otis area
author_facet Acal, Redan
Chan, Henry
Dui, Rayan
Que, Eduardo A.
Zafra, Adrian Mata
author_sort Acal, Redan
title A Comparative marketing research study of the automotive showrooms in the Otis area
title_short A Comparative marketing research study of the automotive showrooms in the Otis area
title_full A Comparative marketing research study of the automotive showrooms in the Otis area
title_fullStr A Comparative marketing research study of the automotive showrooms in the Otis area
title_full_unstemmed A Comparative marketing research study of the automotive showrooms in the Otis area
title_sort comparative marketing research study of the automotive showrooms in the otis area
publisher Animo Repository
publishDate 1997
url https://animorepository.dlsu.edu.ph/etd_bachelors/16774
_version_ 1772835254592077824

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