A Research study on gaining product preference for Pennzoil motor oil

Pennzoil Products (USA) Co. is an oil and gas exploration and production company based in Houston, USA. Petron Corporation solely distributes its line of motor oil products in the Philippines for three years now. Currently, Petron is focusing its efforts in increasing the market share for Pennzoil M...

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Bibliographic Details
Main Authors: Baldueza, Janice L., Cuyugan, Mark Joseph P., Go, Carter
Format: text
Language:English
Published: Animo Repository 1998
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16783
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Institution: De La Salle University
Language: English