A Marketing plan on UL diclofenac sodium

This paper seeks to present a concrete marketing strategy for a new product of the Generics division of United Laboratories Inc. (ULI). ULI has a total of twelve divisions and according to its 1990 National Sales Performance, the top three income earner divisions are Westmont, contributing 16% to th...

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Bibliographic Details
Main Authors: Baluyot, Gary, Macaranas, Cristobal, Tan, Shaofen
Format: text
Language:English
Published: Animo Repository 1991
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16784
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Institution: De La Salle University
Language: English
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