A Marketing plan of Scotchcast Softcast

• Main Authors: Bascon, Jeffrey Konrad J., Bayona, Jericho John D., Buendia, Naomi Ruth, Lim, Jocelyn D., Manalese, Ardelle Marie B.
• Format: text
• Language: English
• Published: Animo Repository 1997
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/16791
• Institution: De La Salle University

The casting industry, though faced with the introduction with a lot of very conventional or traditional casts, has not fully answered the needs and wants of the consumers. It is in this flight that the health care division of 3M Philippines came up with the Scotchcast Soft Cast-a semi-rigid immobili...