A Marketing plan for Tender Care soap (Colgate-Palmolive, Philippines)

Tender Care soap has been existing in the market for over 20 years and it has been catering to mothers and babies in the BCD classes. All these years, Tender Care has been successful in maintaining the consumer perception of the soap for babies. It is only recently that they started targeting the mo...

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Bibliographic Details
Main Authors: Bautista, Katherine Rica B., Gepuela, Georgina Sharon M., Molinyawe, Ma. Pamela, Narvaez, Rommell B.
Format: text
Language:English
Published: Animo Repository 1995
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/16794
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Institution: De La Salle University
Language: English